ANNA BLUE/ Anna van Toor
In 2023 I started as a collection illustrator at Anna van Toor, and after a short while I was asked to lead their sub-brand, Anna Blue, as a Designer/ Stylist. Anne Blue started in 1999 and had been struggling with direction, it was undefined, and out-of-touch with the target audience.
I focused on the styling & shooting for their last collection, and did a co-lab with a Dutch field hockey player Naomi van As.
The next move for me was to look at who the customer is, build a new direction, and design the new collection, adding graphics, and more diversity.
The existing logo was static, and only used in internal branding.
I designed a more versatile version, that could be used more prominently.
Between shooting and creating the new direction, I started to refresh their logo.
New branding on garments and merchandise.
