DESIGN

Anna van Toor

This was my second Christmas collection I was asked to lead this.

The existing logo was static, and only used in internal branding.
I designed a more versatile version, that could be used more prominently.

Between shooting and creating the new direction, I started to refresh their logo.

Moodboard

Sequin Direction

First Drawing

with fabrics

Shimmer Dress

Moodboard

Sequin Direction

1/6

Moodboard Velvet

Velvet Lace / Beads Inspiration

Velvet Set

Satin Beads Skirt

Moodboard Velvet

Velvet Lace / Beads Inspiration

1/3

Suits

First Drawing Suit

Sequin Set

Suits

1/5

Moodboard See Through

Sheer Blouse

Moodboard See Through

1/2