ANNA BLUE/ Anna van Toor
The existing logo was static, and only used in internal branding.
I designed a more versatile version, that could be used more prominently.
Between shooting and creating the new direction, I started to refresh their logo.
The existing logo was static, and only used in internal branding.
I designed a more versatile version, that could be used more prominently.
Between shooting for their existed collection,
I started to refresh their logo.
In 2023 I started as a collection illustrator at Anna van Toor, and after a short while I was asked to lead their sub-brand, Anna Blue, as a Designer/ Stylist. Anne Blue started in 1999 and had been struggling with direction, it was undefined, and out-of-touch with the target audience.
The next move for me was to look at who the customer is, build a new direction, and design the new collection, adding graphics, and more diversity.
New branding on garments and merchandise.
Graphic Schematic
New Graphic on denim bag designed by me,
and used on there socials
This was mine first collection for Anna Blue.
